Increase your visibility and leads
Google Ads
With my experience at Google Ads, I master the creation, optimization and monitoring of SEA campaigns. I help you generate qualified traffic, maximize your return on investment and stay competitive in a constantly changing digital environment.
Search
Search Campaign
Search campaigns allow you to target people who are actively searching for your products or services. They can help you increase sales, leads, online registrations, and more.
Some best practices recommended by Google Ads:
- Align your keywords with your business goals
- Look for new targeting opportunities in Google Ads
- Expand the audience associated with your existing keywords
- Improve the relevance of your traffic with negative keywords
Display
Display Network Campaign
Display Network campaigns are a great way to expand your reach across millions of partner sites, apps, or even via Gmail or YouTube.
These campaigns provide a call to action via engaging visuals to increase your awareness, sales, or registrations.
You can therefore target a wider audience when they browse the internet outside of the search network, but also by segmenting your data to target users who have already seen your ads or visited your site.
Some best practices recommended by Google Ads:
- Use high-quality images
- No superimposed logos
- Avoid superimposed text
- Do not superimpose buttons
- Make your product or service the main element of the image
- Avoid montages
- Avoid digital composite backgrounds
Video Ads
Video campaigns
Some types of video campaigns can help you build overall brand awareness. Others are designed to drive conversions or encourage users to make purchases on your website.
You can use this tool to define your audience on YouTube: Find My Audience
A few best practices recommended by Google Ads:
- Engage more customers with different video creatives
- Make the most of your cost per view (CPV)
- Make the most of your view-through rate
- Make the most of your click-through rate (CTR)
- Refine your targeting
Improve your bids - Use video remarketing
- Use advanced campaign settings
